Introduction to Australian Design Award

In 1958, a small group of design and industry professionals established the Industrial Design Council of Australia (IDCA), funded by the Commonwealth Government. In an era when Australian industrial design was in its infancy, the goal of the IDCA was to educate manufacturers and consumers on the value of design, encourage and promote high standards [...]

By |2020-07-12T14:58:03+08:00February 9th, 2010|Blog|12 Comments

Introduction to a process of New product development

1) Idea Generation is often called the “fuzzy front end” of the NPD process Ideas for new products can be obtained from basic research using a SWOT analysis (Strengths, Weaknesses, Opportunities & Threats), Market and consumer trends, company’s R&D department, competitors, focus groups, employees, salespeople, corporate spies, trade shows, or Ethnographic discovery methods (searching for [...]

By |2020-07-12T14:58:04+08:00February 9th, 2010|Blog|0 Comments

What is Interaction design?

Interaction design (IxD) is the study of devices with which a user can interact, in particular computer users. The practice typically centers around “embedding information technology into the ambient social complexities of the physical world.” It can also apply to other types of non-electronic products and services, and even organizations. Interaction design defines the behavior [...]

By |2020-07-12T14:58:04+08:00February 9th, 2010|News|0 Comments
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