What is Industrial design?

Industrial design is an applied art whereby the aesthetics and usability of mass-produced products may be improved for marketability and production. The role of an Industrial Designer is to create and execute design solutions towards problems of form, usability, user ergonomics, engineering, marketing, brand development and sales. […]

How to Reduce Consumption of Plastic Resins by 30 Percent

Mazda Motor Corporation has developed a new plastic molding technology that enables a substantial reduction in the weight of plastic parts used in vehicles. This plastic molding manufacturing technique cuts the consumption of plastic resins that are used as raw material by approximately 20 to 30 percent, with associated reductions in vehicle weight. [...]

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